Projects
Consumer Behavior & Digital Adoption Dashboard
Power BI | Data Analytics
- Developed an interactive dashboard to analyze consumer behavior and digital adoption trends.
- Evaluated key KPIs including customer loyalty, footfall conversion, and Gen-Z reach.
- Identified high-risk store segments and growth opportunities through data visualization.
- Enabled data-driven decision-making using dynamic reports and performance metrics.
- Sales Performance Dashboard
- Tableau | Business Intelligence
- Designed an interactive sales dashboard to monitor revenue trends and product performance.
- Analyzed sales patterns to identify top-performing categories and business opportunities.
- Created visual reports with filters for deeper business insights.
- Improved decision-making through real-time performance tracking.
Impact of Social Media Influencers on Customer Engagement
Research & Data Analysis
- Conducted survey-based research to understand consumer engagement and buying behavior.
- Analyzed customer responses using statistical techniques in Excel.
- Evaluated the influence of social media personalities on brand perception.
- Generated actionable insights into modern digital marketing trends.
- Amora Fashion Brand – Feasibility Analysis
- Business Strategy & Market Research
- Conducted market, financial, and operational feasibility analysis for a fashion startup concept.
- Assessed business viability, profitability, and scalability factors.
- Evaluated customer demand, competitive positioning, and growth opportunities.
- Developed strategic recommendations for sustainable business expansion.ing trends.